The global baseball hats market sells more than 300 million units every year, a figure which looks set to drive the industry to reach a value of approximately $7.1 billion by the end of 2018.
Key factors further contributing to market growth include the rise in aesthetic values, desire to keep pace with latest fashion trends and fads, and growing disposable incomes.
Buoyed by the latest fashion trends, improving product attributes, and spiraling demand for premium, high-priced, retro and original design-styled hats, the market is poised to register healthy growth over the coming years.
While women constitute a traditional market for hats and caps, a large number of men are also sporting luxury branded hats to keep pace with changing fashion trends.
Baby boomers are likely to emerge as the torch-bearers of the market in the near future, given their higher purchasing power and rising aesthetic values. They look for quality baseball caps, specifically.
According to a recent market report, ‘Hats, Caps and Millinery: A Global Strategic Business Report,’ baseball caps are growing in popularity among both athletes and non-athletes led by the rising trend towards adorning caps as part of casual attire and for protection from the sun.
On a global scale, the United States represents the single largest regional market. Improving economic conditions, rising levels of employment, and increasing discretionary spending on accessories are helping spur sales in the region.
Widespread easy access to the Internet and the ensuing rising preference for online shopping is changing shopping patterns in the United States. At Proud To Buy American®, we have been able to produce one of the best quality, 100% made in the USA baseball caps. The feedback has been phenomenal and sales forecasts are exceeding expectations.
We welcome all of you the the PTBA® family!
